Let's see.
There's been a huge uptake in amateur shows popularity (record entries in 2007 believe it or not)
But pro show popularity is dropping...
To all the bitches screaming drug "testing" etc.. never gonna happen; it's a "show" not a contest..
Pro bodybuilding will simply have a shift from a "federation based" "sport" to a fully sponsored "events" much like a supplement "trade show" with "models" demonstrating the products. Much like "Summit racing" car shows etc...
The industry driving it (supplements that is) is growing at a 8-12% yearly rate. Better than many sectors.