the problem is that too many young guys in the US think that the supplements that you can buy at bb.com will actually make them big. then they have less money for things that actually work.
As true as that is, the underlying cause is something that's pretty widespread these days (unfortunately) - a lack of work ethics. People are too f*cking lazy and just want shortcuts with everything. They seem to be under the impression that the lack of hard work can be made up for by using some product / service / technology that over promises and under delivers.
No wonder the infomercials are so successful when it comes to selling products like ab machines that promise to give you a 6 pack that would make Achim Albretch or Ahmad Haider jealous, all for just under 3 minutes of workouts thrice a week