People travel from all over the world and spend thousands of dollars on airfare, hotel, food, & tickets. Airfare is higher than ever, the economy is slumping, and AMI wants to squeeze $738 for a bodybuilding ticket. I have a feeling the VIP section won't be full this year. Many people were already upset about moving the show from the Mandalay Bay to the Orleans, and now a 16.8% ticket hike! After many years of attending, I'll just watch the webcast. 
Could most of us that go to shows , afford this fee and price? sure.
Is it fair and reasonable? Hmmm, if they sell over 90% and make money ,then it worked for them.
Major fans of the Olympia , may be willing to pay the extra and still go.
I might consider going of they simply moved it back to a venue like Mandellay Bay.THAT would make the extra $$ worth it.
I tend to avoid the Olympia as I think it is over hyped and prefer a more grass roots atmopshere.
I am major fan of Jay , but just can't pay this kind of price.
Add to that air and hotel and you are around 1500 bucks.
You will see me at the Tampa Pro for sure at a fraction of that cost and having a better time.
I may go to the NY show and the SW pro in Dallas. How was that fall show in Atlantic City?
The Pariso's run a great event in Dallas and worth any bodybuilders support.
Howard