Its hard to beleive IOVATE has become a monster with the stupid shit they produce ! Its bizzar how f---king stupid the gen pop is ! 
they went with the
spend money to buy athletes route
then they sell their products slightly higher than other companies...sometimes ALOT higher...
so now they seem like "quality products" / also to cover the $ for contracts they hand out.
MUSCLE ASYLUM -
Joel Stubbs
Silvio Samuel
Paco Bautista
MUSCLETECH
Cutler
Dexter Jackson
Johnnie Jackson
Badell
Darrem Charles
the list goes on. and on for muscletech...
then they flood the magazines with ads.
If muscletech pulled out of any 1-mag or show, sometimes it would mean BUST for that magazine.
they have built an empire on associating their products with pictures of pro's physiques. (even though everyone knows even a pro under contract with the company would steer clear of the stuff)
now they have all the money they need to keep going...
when a magazine is filled with 80% muscletech ads...its likely they are going to get 80% of
the new clients looking for supplements.
back to the old saying "the rich keep getting richer"
how it initially started...who knows, but i heard the owner was a nobody back 15 years ago...he surely is laughing now.
