For many of the GB who complain about $500 hourly rate....it's a professional service rate. The service is for the pro-bb's and future pro's, in pro-level. Obviously, these pro's know the benefits they will gain from Milos; just as other pro's training with the other reputable names in the industry. Just because you make it into the pro ranks doesn't mean you know how and what to do, to take your physique to the next level and win. You have to make a distinct improvement every year, and you would need professional trainer and guidance. The judges are always looking for improvement per competitor. The dedication, cost, experience, winning, and knowledge these pro's render enable them to justify pricing their autograph pics; nevertheless fans are willing to pay. The $500 rate will last these guys a long time. Keep in mind that pro-bb is beyond the "I need to lose a few pounds" $30 hourly rate.