Just looking at it, internet -wise, bodybuilders doing sexy modeling for the camera is all over the web, and this is the big difference between now & the pre-interner era when it was only in the bodybuilding magazines to look at, or at it's most " gay " - Colt studios which had some bodybuilders posing nude. It's now " out " there , as mainstream as YOUTUBE, which has tons & tons of video clips posted by just anybody who can do it. This includes the GAY OWNED video companies such as Muscle Gallery, and Muscle Worship who post it to " stimulate " sales for themselves. Think about it, this stuff NEVER would have been seen even 5 years ago, & certainly not posted on a very big mainstream website like YOUTUBE. Just by typing in " muscle " or " bodybuilder ", a straight man couldn't avoid it ! Talk about blurring the lines between BODYBUILDING and the PRESENTATION OF A MALE BODYBUILDER AS SEXY. The internet has broken down barriers for good. This stuff was unheard of before, except for a cult audience. And when you have someone like Kai Greene who did the infamous grapefruit video a few years back, and STILL does stripping for a male audience at a gay club and it's on the internet to see and buy as a DVD, and he still wins a pro IFBB show without any sanctions, I'd say it's close to a revolution in gays taking bodybuilders to a different level than what it used to be.
Bodybuilders are definitely being exposed & even exploited , and they are CHOOSING to do it with the freedom of the internet. Who would ever agree to a webcam exposing yourself on the net worldwide unless you were looking for the money & more to be had from it? It's advertising that you are " AVAILABLE ". Hustling is way more pervasive and out there now for those bodybuilders who choose to do it . Bodybuilders seen as erotic has blown wide open with the internet. It's like a revolution of what was not once accepted is now tolerated , or in the example of " PUMP ROOM " & " BACKSTAGE POSING " videos of bodybuilders taken at the NPC & IFBB shows, now a standard practice . Those were once just a fringe thing for muscle fans who had to buy videotapes. Now REPETROPE is the institution for filming bodybuilding contests , and they've expanded with even more off-shoots like USA MUSCLE , where you have to pay to view " thousands " of photos & video clips of bodybuilders. And that's gay owned & operated too.
So, I'd say the opportunists & entrepreneurs who are gay , HAVE definitely changed how the presentation of male bodybuilders is more accepted and in abundance on the internet, not just a smaller subculture of contests & the big name muscle mags. who were the main media at presenting it up through the 90's. And don't forget, these video companies are making a TON of money.
