That's true - it's as if he is throwing around anywhere between $1,000 - $10,000 per show, easily. His ads are everywhere, and he is a pretty smart and driven guy so I would suspect he knows what he is doing and therefore has the ability to fund all of these endeavors. That said, sometimes his drive works to his own detriment. Rich reminds me of myself in this respect, in that I don't know if he really understands what balance is. I only started figuring it out within the past eight months, and it is possible that Rich still doesn't know, although I am only speculating based predominantly on his tenacity as a bodybuilder, not so much based on his current life. Hopefully with his supplement company solidly grounded in the industry now and with his new family, he is becoming a more balanced person than he once was. Lee Haney even once stated that Rich's intensity was detrimental in some respects.
