There was an article a while back in USA Today that one of the problems with the marketing of women's golf was the proliferation of asians on their tour.
They strongly implied that the problems were that, frankly, sponsors were not happy with the inability to tell of them one from another, that their names were too similar, and that they were not very physically appealing.
Some feminists may gnash their teeth at these statements...but that is the way of the world of marketing$$$$$