making money in the "fitness/bbing" industry is about telling naive and insecure skinny, ugly or fat people that buying powders will help them get more confidence and have a better life. That they will solve all their problems by lifting weights.
Lifting weights may help you learn about dedication, consistency and work ethic, it's the good part of the message, but eating powders like there's no tomorow to look like a 300 pounds chemically enhanced pro bber is pure nonsens .
A few people are succesful at lifting weights and then improve their everyday life after getting more confident and re-shaping their bodies, but most of those who pay gym subscriptions or powders from bbing.com are those who truly make this 'industry" survive.
All in all the goal to get people lift weights, increase confidence and health is positive. The only way to make money out of it is to make profit from these people, these beginners and quitters .
Why blame those who try to make a living out of the bodybuilding world? They re just doing what they're good at,and answering a demand from people who need them to "get in shape" that's all.
Yes lifting weights is positive, but being a brainless fan of pro bbing can at best be qualified as a hobby and is another thing.
There s a big difference between being a consistant and succesful weight lifter and being a gay worshiper of steroids users posing in thong.
These are two separate and different world.
If bodybuilding.com can get more people into taking care of their health then so be it, it's something positive. Now I agree they could use real natural models and distance themselves from steroid induced pro bbing.
It's a mixed message they 're sending that need to be untainted.
If their goal is really to promote health and confidence by lifting weights , then why do they have bob chick as a representant? Maybe because he sells , and it's not his fault or bbing fault if people believe they re going to look like him using protein powders, it's actually because of people's stupidity, so why not make money out of it.