Nice train of thought, guys, but there's just one thing you're forgetting here:
This isn't that interesting in the scheme of things. It's only shocking because many of us knew Craig and Kelly. In the real world, this is child's play and not that interesting. Most of the general public finds bodybuilding and bodybuilders repugnant.
Craig and Kelly - wannabe celebs - aren't people anyone wants to know about.
As evidence, "Fire in the Desert" by Glen Puitt - a real page turner, no doubt, and a complete and utter front list fizzle.
I'd bet even Walla Walla, WA's airport wouldn't even stock it in their gift shop.