We have a sponsorship agreement with Maxim. They can use anything they want, from epic to owned to monster to meltdown. Each time they use it, they give me .0001% of the pennies from the wording. Awesome.
The best story I got at a show is when a competitor came up to me, and said went to someone in the gym and said 'Stop having a meltdown already', and the guy said 'Stop being on Getbig for 2 hours a day'.
All in fun.