They were close in the polls, it was clear that conservatives and evangelists were not about to make good on their threat and sit this out or run their own man, they were coming in line with McCain. Palin is a hardcore pander to that solid right, very conservative Evangelical base. I don't see where this is a win for McCain and I'm being honest here, these people were already lining up in McCain's camp despite being upset at some shit. The only thing I see out of this is the potential for McCain to lose the middle. Some of the left were ok with jumping in with McCain because he presented himself as a guy closer to the middle. That was a huge problem for Obama. In the coming days, all the dems have to do is come out and paint her for exactly what she admits to being and exactly why the far right and ultra conservatives are happy as hell. McCain risks losing the middle in this to appease votes he already had.