bodybuilding in it's current incarnation is dead. This needs to evolve..
I rememer a time when the Miss America pageant use to garner the country's attention and dominate the ratings. Now you couldn't pay people enough money to watch it. You can see hotter girl by watching any music video.
In the 60's, 70's and 80's the perception of bodybuilding was positive. Now 9/10 people could name a current bodybuilder and the perception is "all drugs", and rightfully so.
Evolution is the key to surival, bodybuilding just needs to evolve with times.
One idea is to take couple of competitors that have a normal career and a family and film a reality series.
not someone that sleeps 12 hours, trains for 1.2 and eats the rest