election campaigns shouldn't be longer than 90 days.
Actually - if that were the case, mccain would have waited until 14 days before the election to announce palin as the pick.
Two weeks after her selection, Palin was still very popular and many people believed she was competent.
Today, a much smaller number of people believe she's competent. In 6 weeks, when the election arrives, that number will be much smaller.
longer election cycles let us get to know the people very well.