Bring back the Pumping Iron physiques and philosophy. Lose the trunks rolled into the asscrack and forget about glutes, props, cowboy hats, Chippendales style posing... Make it something at least attempting to be a bit artistic. Penalize the guts, oil and gyno. Mark down the guys who do routines that would look more comfortable in some hen night strip joint in an anonymous bumblefuck, hick town.