jay has a grotesque physique thats why he wasn't main stream, ronie was a monster, yates was like an extra from a frankenstein movie.
dex has a pleasing streamlined physique, he is the michael jordan of bodybuilding. He is mass with class.
He's always in shape, and i feel he is very marketable if marketed in the right way.
now go back to your vodka peasant. 
Jackson may be smaller than Cutler, but he's not any less monster-ish, by mainstream standards. Again, I give as an example, the reaction a cashier had to the last year's cover of IronMan that had Arnold Schwarzenegger, in his prime. Her take was simply, "That's nasty!!!".
That's a 2007 view of a 1975 pic of the Oak. If people today think that of a 6'2", 240-lb. Schwarzenegger, it's safe to say that the reaction would be similar to someone about six inches shorter, yet a mere 5-10 lbs. lighter (as Jackson is). 20 years ago, people thought a sub-200-lb Shawn Ray or Lee Labrada was "too big"; Jackson's got at least 30 lbs on either man.