I can only tell from an european perspective, but before Palin was nominated for running mate nobody over here cared about McCain, probably most people didn't even know how McCain looked like. Obama was everywhere, a real popstar!!
Now, since Palin stepped into the spotlight, everybody is just talkin' about the Republicans, her and McCain. Haven't heared much about Obama for weeks. Palin is everywhere, even the bigger popstar than Obama was!
Off course she polarises, but if the Republicans had the motto "Any kind of propaganda is good propaganda!" in mind she definetely was a wise choice, they kicked Obama out of the media focus.
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