I watched a show on the Weider bro's. Joe was the strongman with Ben as the organizer for it all. Joe became a mutli millionair back in 1940 or 41 if I remember right. Then the publisher for his magazine went under and he lost everything, his entire fortune was gone. Joe did not quit, he rebuilt it all back from nothing more than an established name. The show I watched stated that Weider Interprises was a 700 million dollar a year deal, what with all the supplements, magazines and shows. So yes, they are very wealthy indeed. They have been for over 60 years.