I've learned a lot watching McCain and Obama! Here's what I've learned so far, feel free to chime in with your revelations.
1. Don't bother with fact checking or stating your true intentions. Lying is good! Say whatever you want; no one is ever going to hold your feet to the fire on it.
2. Use large vocabulary words as much as possible, even if the word is incorrectly used or unnecessary. People will think you are smart!
3. Do not answer any question directly. Say "ummmm", "aaaannnnnnnnnnnnnndddddd ddddddd" or "My friends" as much as possible when thinking of the best way to avoid giving a real answer.