With that said I think either the Rays are choking, which I don't believe. Or they believed their own hype. They seem to have a look about them that seems like they can't believe they aren't winning.
The hype was legitimate. The team won 97 games, has great SP, and a monster 3-4-5 in their lineup.
They're not choking, it's just baseball happening. Given the cyclical nature of hitting, pitching, etc...good teams just lose games sometimes. It's one of the reasons that I hate the ALDS - a 3 out of 5 is a stupid way for a team to be eliminated after a successful 162 game season.
I wouldn't write Tampa off yet, either. They could easily win the next Kazmir and Shields games and get to a Game 7.