bodybuilding has never been mainstream.. being as how i am probably older than most on this board, i was competing in the 80's.. it was never mainstream at all.. this argument is gone over ad naeseum every few months.. the only reason bodybuilding was on more was because we did not have the steroid hysteria that we have now.. we even hear steroids mentioned about hockey, mma, football, basketball, baseball ect ect.. back then, the media did not mention it at all.. it was a non issue... now, steroids are mentioned even about guys that have a fairly average build.. the cat is now "out of the bag" and bodybuilding suffers more for it because we "wear" our physiques.. so people now aware of gear point fingers.. not so much in the 80's..
as for physques that are attainable.. i dont want to see physiques that can be seen all over the gym.. do you want to watch basketball games or football games with guys who are as talented as a "pick up" game in the park.. no.. most want to see talent far beyond the average run of the mill guy.. we want to be wowed.. if you want a attainable physique to amire and aspire to then attend natural shows.. you will see that they need all the audiences they can get.. as for labrada and the like having attainable physques, not unless you are willing to do what they did with average genetics.. and trust me, it is way more than you think..