If Mccain and Palin had spent their time talking about taxes, instead of Ayers and Wright, they might be winning right now.
They turned on 'joe the plumber' just a little too late. He was a great marketing idea - putting a face to the small business owner (even though JTB never owned a business).
They wasted their time talking about something that didn't affect people... Obama's friends and priest.
They ignored what mattered to people - the economy.