They need to do more with the web as well.
Mccain said they 'did a google' on the VP search. I hope the next guy has the web saavy as Obama's team had. I was a member of both of their mailing list, and Obama's emails came to diffuse any crisis (deliver arguing points, debunking, and talking points) immediately.
The real reason they lost... is that repubs offered anger and dems offered hope. legit or not, you're going to pick the guy who says he'll make things better. By the end of this campaign, JTB being an 'american hero' and 'my role model'... it was just getting ridiculous.