Coming Soon To A Theatre Near You - AlcoholWednesday December 3, 2008
CityNews.ca StaffHow about a beer or some wine with your popcorn?
The plan has not been approved by the liquor board yet, but if Cineplex Entertainment gets its way it will soon be allowing its moviegoers to sip a cold one while they take in a movie.
As early as next week, the company hopes to start selling alcohol to its legal-aged moviegoers at the SilverCity in Oakville and the Varsity theatre on Bloor Street.
MADD Canada thinks it's a bad idea.
"Movie theatres, first and foremost, are family places to go to. Most of the movie theatres in and around the city are not in places you walk.You look at them, they've got big parking lots," Carolyn Swinson, past president of MADD Toronto pointed out.
One GTA resident concurred, "I've seen them get pretty rowdy at hockey games and everything else and you'd have popcorn and everything else flying at you. I don't want a bottle of beer or anything like that. I think that's a little bit too over the top."
But, argued Pat Marshall of Cineplex, "This has certainly been a request that we've had from our guests for a number of years. And, already within a number of our theatre complexes, not only in the province of Ontario but across Canada, we have designated licensed lounges that already exist and have been successfully operating without issue for a number of years. This is an extension of the service, only in adult-only designated auditoriums. So there are no children in these auditoriums at all."
Oakville and Varsity already serve alcohol in the lobby and moviegoers have been able to drink in their 40-seat VIP lounges since October 23, when amendments to the Liquor License Act took place.
But in order to serve alcohol in more auditoriums in their theatres, they would need separate theatres for legal-aged viewers. They would also need specially-trained staff and a limit of two drinks per order.
"They must supply a floor plan which shows [the area] is separate and apart from the rest of the theatres where there may be children. And then we do have an inspector go and make sure that the floor plan is as was stated. And of course there are inspectors that would be going there from time to time to make sure everything is operating properly. They would be subject to all of the same rules and regulations that any licensed establishment would be," confirmed Lisa Murray spokesperson for the Alcohol and Gaming Commission of Ontario
At this point it's just part of a pilot project. If it is approved by the liquor board, it would run until November of next year.