It's a subjective sport, like the many forms of gymnastics, synchronised swimming, diving, and many others. Yes, you would call those sports. It shouldn't be any different than BBing.
The fact that you see even the judges of the contest as schmoes is part of the reason why you fail to classify it as a subjective sport. You're only focused on the muscle-worshipping/G4P side, which blurs your vision of the whole picture. You also have a very narrow-minded view of what's considered a sport.
Newsflash, oiling up, posing for a crowd of men is gay! I didn't make it gay, the people who do it and admire it (whatever their reason) made it gay.
Answer me this; what's the difference between a strip show and a bbing contest?
Strippers comp. bbersTrain? check Train? check
Tan? Check Tan? Check
Drugs? check Drugs? check
Oil up? Check Oil up? Check
Pose and dance Pose and dance for
for crowd of crowd of schmoes? Yep.
admirers? Yep.
Poses for tips Poses for cash (what little money there is) and trophies
Matter of fact....why do so many competitive bbers moon lite as strippers. Guess what, it's not much of a stretch now is it?