I've been using true mass for @ 6 months. I switched from labrada when they got too expensive.
I like the product. I mix 1 and 1/2 cups water, 3 ice cubes, 1 banana, 1 handful raspberries, 1 large scoop peanut butter, and blend, then I'll add in 3 scoops of the true mass.
The cholesterol is a little high in it, so you may need to offset that somewhere else in your diet.
I get it from bodybuilding.com for Mid $30's