Count me as one of the intellectual few who will not be among the viewership this weekend of bonehead day. I care not to see men act like morons as they are degraded in plain view with full recognizance to this fact as in between their sessions of lustful and cleverly disguised Man-Envy they will be surely interrupted every break only to be willfully beaten by the hammer of stupidity and nailed to the cross of mediocrity as they further the meme of what constitutes "manliness" (beer swilling, obese, moronic) all the while donning a smile on the face like some accepting deranged and clueless masochistic automatic polyanna, relegated to an asylum full of welcoming fellow perverts, rubes and un-savories as the painted and inebriated individuals dance their intelligence and dignity away as their minds slip only deeper into a crafted mental prison with little hope of escapement.
you're a smart guy, TA (we have very similar taste is books/academia), but the only problem with your theory is that by ignoring major events in pop culture, you're only alienating yourself from situations in which you can put your brain to work on a friendly level. You never know when talking about the game to someone else can lead to a promotion, job interview, etc... Our culuture looks for validation. If someone sees that everyone else, too, watched the game, they feel better about themselves, and the people around them. You might not care for the event, but being able to discuss it will only help.
In addition to biz, i'm studying social science/psychology... just one man's opinion.