For my generation it was, "Two all beef patties, special sauce, lettuce, cheese, and something on a sesame seed bun."
And now they have Mountain Dew ads, etc. on school buses. Soon it'll be on screens with catchy jingles and hypnotic visuals, then in the halls, then in the classrooms, thanks to the generous contributions of corporations who are proud to fund 'education.' The rich get richer and the kids get fatter, the profit machine steamrolls on. "A prison for your mind, Neo."