THanks Adam.
So Bdy88, does that mean that 1/3 of 1.1 mil is the yearly profit?
Devon - The 1.1 million is their annual sales (as reported by the company). As someone mentioned before, the annul sales figures that are reported by a company are different than the actual sales a lot of the time, but if you multiple the 1.1 Million by 3 you get 3.3 million...which is roughly what the company above might be worth. Also, don't forget that a lot of these companies have many different brands under the same umbrella. The figures above seem a little low, btw.
In regards to marketing supplements, niche marketing to serious lifters is a whole different animal than mainstream America. Most of the time the "hardcore" and "powerful" image many of these products put forth scares off mainstream consumers (where with serious lifters it helps to make the sale). Thats why you see a lot of the big companies making their image softer, or launching sub brands that are targeting mainstream America. I'm not sure if it's already been done, but you will see Designer Whey involved in the biggest loser TV show soon. I don't watch so I have no clue if its happened yet or not.
You guys have to remember, the vast majority of consumers are not as educated or as supplement savvy as we are. I can tell you right now that the major supplement companies are not trying to scam you, they are trying to put out products that make sense and that will help to give you an edge. There are a lot of scammers and retarded marketing plans out there, but for the most part, these companies are out to be innovative and to be profitable. You don't make profit on a constant basis if consumers don't buy you again, period. Loyalty is a big deal! It's not in the serious companies best interests to fuck you over....think about it. I'm talking about the major players here. The big boys.
