I saw the Claire Danes commercial for them and i thought it looked pretty convincing. I have worked in the retail world since the day I turned 16, many of those years in the cosmetic industry. I would most definately suggest trying a lash primer such as Clinique's or Estee Lauder's. They are marketed to customers to make lashes longer but they are honeslty like a conditioner for your eye lashes. I have a lot of long lashes myself and use this to re-nurish my lashes. If you think about all the torture you put your lashes through, they could used some conditioning! all that mascara applying and wiping off really lays on the abuse!