According to Heenan, this incident took place shortly after he arrived in WCW.
Bobby had had neck problems since the early 80’s, and didn’t get the necessary corrective surgery until over a decade later while working for Turner where he was considered an “employee” and received medical benefits – something he never had with McMahon.
Heenan told WCW management up front, and in no uncertain terms, that he had a bad neck, would not bump, and under NO circumstances was another wrestler to engage him in anything physical.
WCW brass was supposed to inform all of their talent of this.
Well, you see how they ran things.
Anyway, Pillman had no ill intentions; he was just trying to get a pop.
Heenan freaked (he didn’t know if a fan was jumping him, or what the hell), realized it was Brian, got pissed, and stormed off.
Before he got to the curtain, he decided to do the professional thing and finish calling the match.
Pillman apologized after the show, and it sounded like Heenan was more upset with management than with Brian.