I think an outbreak of flu that is a hybrid variation passing human to human in a city of 20 million is something to be aware of. It's not fear mongering, they aren't hyping it up.
I don't see the sense in just keeping quiet about it rather than making people aware.
Okay, here are some sample headlines/sound bytes:
1) Asteroid storm coming...could it hit your neighborhood?
2) Serial rapist at large...what you should be worried about....
3) Anthrax scare...could it turn up in your mail...?
The answer to all these 'newsbytes' would be "NO", "NOTHING", and "NO".Generally, for most of us, despite our greatest hopes and deepest fears...we all will live generally long, uneventful lives.
Just the facts.