You hit it right in your first post.
BB is a business, and the only goal of any business is to make money.
He’ll say he’s doing it for the fans, which is a half-truth.
He’s doing it for the fans’ business.
Doesn’t mean he’s a bad guy.
He’s just doing what every other career bb does.
And if he can pocket some coin in the process, then mission accomplished.
At 45, or whatever, he should be thinking about what he’s going to do after this endeavor is no longer feasable.
Music and Hollywood seem to be less than substantial for him.