Yes, he is like kung fu, walking the world spreading his altruistic message. Look, Mattzi doesn't offer his opinions/findings to scholarly pubs/websites, does he!? No, he clogs up a bb'ing website where those of come for a good craic (Goudy!) or a laugh. Guy is a hateful person, has no tact and even less social awareness.
Mazi has chosen a popular public forum to spread the message among normal citizens. Nobody reads boring scientific journals or listens to puny fags like geeks and scientists, and in order to make the message go "viral", he has to spread it among a diversified group of people. Getbig = a good choice for this, as he has credibility among bodybuilders since he is an industry expert.
By constantly hammering in the message among Getbiggers, he will ensure that people from all walks of life will hear about it.
Simply put, this is his best way of spreading the message.
"Tact and social awareness" = words for fags. A true pioneer will always be seen as a bug by his contemporary compadres. Eventually they will all see the light, and he will be hailed as the king.