You know, this isn't actually that shocking as far as conspiracy goes if that's what someone wants to label it. Personally I think it's industry doing what industry does in a capitalist system over time. Not really conspiracy, but some will say it is and well by the definition, it is. Anyway, how shocking is it really? There is really, not millions, but billions of dollars annually at stake. Is it really that much to think they would go to the trouble to pre-plant some disinfo and thus control the debate when that much is on the line for them? nope... not for a millisecond