FAUX trying to attract smarter viewers? Ironic considering they wouldn't watch FAUX anyway.
What proof do you have that Fox has dumb viewers? I'd bet you Fox's audience is just as educated as MSNBC's. Infact, according to the data, Fox's audience is older and makes more money.
Fox is not trying to attract smarter viewers, they are trying to increase their market share, so they can charge more for their advertising timeslots.
MSNBC must be run by dumb Fox viewers, because if I was the boss over there, the fool responsible for letting Fox spots run on my network would be in deep shit. How dumb can you be?