For every stupid meathead who walks around with an ILS or who is genuinely built but is acting like a douche showing it off (like wearing short sleeve shirts and spandex shorts in winter), you can find just as many (if not more) morons who wear Tap Out and act all tough, pretending to be MMA or UFC fighters when all they have under their belt is a few sparring sessions in the gym.
There are wannabes in every sport and subculture who always compensate for their lack of achievement / talent in that field by theatrics such as ILS or Tap Out wear or whatever. So it doesn't make sense when guys like MindSpin try and single out bodybuilding as a loser's hobby because of them, while pretending like it's equivalent in MMA doesn't exist.
Any man who tries to assert that he's an alpha male based on his perceived ability to "kick someone's ass" is a much bigger idiot than some dumb meathead who is merely making an ass of himself by trying to flaunt his muscles via ILS or whatever.
On the contrary, most of the pro fighters from our academy and association aren't the alpha male, gotta "kick someone's ass" type you assert. Most of them are extremely calm, normal looking folks who don't go looking for attention. Yes, most of them work full time jobs, hoping to get recongnized by a Strikeforce, or UFC, but in the meantime, go about their business and don't need to wear tapout shirts.
The folks who do that are usually the casual fan who have tried to train, or have trained very little and have the need to act up. We keep our own in check, because if a fighter from our academy gets negative press, it puts a bad light on the management of the team and leaves little negotiating room for fighters in the future limiting opportunity and pay. We have to constantly regulate noobs who come into the gym and want to impose their wills on smaller practitioners. Most good camps will not tolerate an idiot who puts a bad light on a camp. There is a reason Xtreme Couture, ATT, AKA, Jackson's, Militech produce who they produce. Ego's must be checked at the door, and rigorous daily practices ensure that everyone assimilates. Please, no generalisations over fighters. It is just as bad as making the ILS generalisation over the bloated bellys, G4Pay, etc...