Its not the point i am making. Its too simplistic a model to say more costs = more advertising space.
For eg, If the production costs have relativity gone up 30% over 10 years but the amount of advertising has gone up 60% there is an issue for the reader.
Maybe the mags are just maximising their profit margins at the expense of the reader by putting in more adverts.
Again,for eg, say in 1990 60% of production costs were paid by advertising, maybe the case now is that 90% is paid that way.(obviously dont know the exact figures here)
To turn around and say'' Some people just don't understand business/economics. It's quite simple, really.'' Shows you have not grasped the complexities of my argument about MuscleMag so full of adverts its crazy.