Tim, do you think these photos were taken to cater to women or schmoes?
despite Bay's best attempt to redefine the language, schmo does not mean gay. various dictionaries define schmo as a stupid or obnoxious person, from the Yiddish schmok, which means penis, jerk, and fool.
I'd say there are probably more schmoes who are fans of female bodybuilding than there are for male bodybuilding.
I'm pretty sure the pool pic above came from Muscle Mag International.