He's good, but just lacks the Wow-effect. A Mr. O should be a jaw-dropper, a "Holy Shit, look at this fuckin' Freak!
"-type of guy, and not an aestethically pleasing physique.
Agreed, that's the kind of physique you give first place to when there's either no one compelling that particular year, or for political reasons-something like the keg some years, Haney in some shows, Dickerson, Columbu, etc.
Weider caused that some years, the prime example being the late 70s, early 80s when many of the top BBs left or retired thanks to the hijinks thus you had less compelling winners like Zane, Dickerson, Columbu, Samir filling in. No one will remember that era as exciting as a result, and it was entirely Weider's doing in playing it so wrong that most of the best BBs then said to hell with him and didn't show up.
Schwarzenegger and Oliva still trump all previous winners save for Coleman. Pretty obvious actually.