Why?
in sweden we have pepsi and pepsi max.. That isn't a win? if we had pepsi, pepsi max, AND pepsi light, That would be smart..
The ads are fucking absurd. 'Life life to the MAX.' and they're all hang gliding into kayaks or whatever. Wtf is that?
No way it would sell if they said, "We've developed this sweetener which won't get you fat. We're not sure what it will do in the long term. Nothing good that's for sure. But it won't make you fat."
The idea that it's healthy because it isn't sugar is ridiculous. Health conscious people don't consume shit like this.
But if you enjoy it, drink up. I'm sure it won't kill you immediately. That would be bad for sales.
