Why use the word 'Conspiracy' instead of just using the word 'Marketing'?
Let's say Blechman formed his own Pro BB League and called the big contest Mr. Earth. For the first five years, judges handpicked by Blechman determine that Dennis always wins, Kai is always second and Victor is always third.
Years later, after the IFBB is forced to shut down after being sued, former Mr. Olympia and still AMI-guy Phil Heath decides to enter "Steve Blechman's Mr. Earth".
First Blechman tries to sign Heath, telling him he'll have an "excellent shot" at winning if he switches to MD. Heath refuses to make the switch. Official MDFBB Stooge and MD Athlete Rep Lee Priest claims that Phil's allegiance to AMI will have "NO BEARING ON THE MR. EARTH JUDGING."
The 2015 Mr. Earth show goes off without a hitch. "In Fourth place...take the recycled glass plaque and a rubber check for $150 to Phil Heath."
Asked for comment after the show, MDFBB Athlete Rep Priest replied, "HEY, SOMETIMES YOU GET THE SHAFT," following up with a crackling Aussie LOL.