I always thought it was Chris Lund.
That's strange, because in some articles (including Olympia reports) he actually transcribed conversations between him and Chris (and sometimes, others, like Dorian Yates), where he flatters Chris and referred to him in the third person. Plus, I've read some of Chris' stuff and the writing style was completely different.
I always thought he was McGough because of the style of writing, the obvious British English, the humor and the fact that he wrote the Olympia reports (including the 93 Olympia). This is like trying to figure out who could be behind a gimmick here in Getbig
