Yeah but when the NWO had about 100 members and was a complete disaster. Everyone was tuning in to see Goldberg. He helped keep the ship afloat.
Personally, I think they could have used Goldberg a hell of a lot better then what they did. But the problem was his in ring ability was very green. He hurt a lot of guys. Ended Bret Hart's career and caused his stroke because of a super kick he couldn't control. His entrance build up was awesome, as was his intensity but thats about it.