Author Topic: WSJ: More evidence of the failure of Cash for Clunkers  (Read 393 times)

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WSJ: More evidence of the failure of Cash for Clunkers
« on: October 07, 2009, 05:54:12 AM »
Used-Car Dealers Feel 'Clunkers' Pinch
Article Comments (27) more in Small Business »Email Printer

By EMILY MALTBY
Michael Darrow, an independent used-car dealer, is still feeling pain from "Cash for Clunkers."


During the summer, he was shut out of the popular initiative, which allowed only new-car franchises to participate. Now, the inventory he normally buys at auction is sharply limited, a direct result of Clunkers sending close to 700,000 gas guzzlers to the junkyard. That's driven wholesale prices to new highs at a time when cost-conscious consumers, who sometimes rely on dated information from guide books, aren't paying more.
 
Jonathan Miller
 
Michael Darrow, owner of The Auto Finders in Durham, N.C.

"We've gotten hit by several whammies," says Mr. Darrow, owner of The Auto Finders in Durham, N.C. "Now I can't fill the lot like I used to, I pay more for the cars and I'm getting less for them."

Independent dealers across the country, most of which have no affiliation with the large auto manufacturers and outnumber franchise dealerships in most states, are struggling in Clunkers' aftermath. Some of these small businesses – which number between 40,000 and 45,000, according to the National Independent Auto Dealers Association – say they're being forced to sell vehicles for less than what they've paid at auction, a move that's cutting deep into already shaky bottom lines.

Wholesale prices for pre-owned vehicles are up 19% over December 2008, when the prices first started rising, and may be up "substantially in September, maybe 8% to 9% on a year-over-year basis," says Thomas Webb, chief economist at Manheim Consulting, an Atlanta firm that tracks data in the used-car marketplace. Official pricing for the month is scheduled to be released Wednesday.

Inventory in August was the lowest in at least 35 years, according to Manheim. The supply has dwindled because gas guzzlers traded in for Clunkers rebates have been taken off the road, rather then sent to auction. And now, franchise dealers who cleared out inventory during Clunkers are holding tight to their pre-owned vehicles as they wait for manufacturers to restock lots, industry experts say.

Roger Hanke, who has owned Roger Hanke Motorcars in Fresno, Calif., for 41 years, says he's barely pulling a profit. "I've never seen anything quite like this," he says of the auction prices. The situation would be less detrimental if he could translate the rising prices into his selling price, Mr. Hanke says. But it's difficult to raise prices in a recession, plus consumers – and lenders who supply auto financing – are still consulting guidebook values before settling a deal.

The Kelley Blue Book, published weekly, and the NADA Used Car Guide, published monthly, calculate used-car values based on their own mathematical formulas. With prices increasing so rapidly, the market values are sometimes outdated by the time they are released. NADA says its guide portrays lower prices because it incorporates metrics, such as depreciation, when determining the value of the car.

"It doesn't make sense to put value on a used vehicle that might make it higher than a new vehicle," says Mike Stanton, COO of the NADA Used Car Guide, a division of the National Automobile Dealers Association based in McLean, Va. "It's a longer-term look."

Mr. Stanton acknowledges that market conditions in the past 18 months have been abnormal, and that while NADA has made significant adjustments in the October guide, it will continue to price based on that approach.

One book that portrays auction price daily is The Black Book, based in a Gainesville, Ga., but it is not favored by lenders or consumers. "Our focus is the dealer side of the business," says Black Book managing editor Ricky Beggs. "Our primary customers are those who are buying and selling to the consumers, who need accurate values that are reflective of the marketplace."

Because of the disparity between auction price and book value, Mr. Hanke sold several vehicles at prices lower than what he paid at the auction. Now, Mr. Hanke is being more upfront about the price he paid by showing his customers the auction invoice – a practice not typical of most dealers. "Now they're aware, but they're not aware of why," says Mr. Hanke.

To be sure, the Clunkers initiative, despite putting pressure on the auction prices, wasn't all bad for independent dealerships because it whetted the consumer appetite. "We saw more traffic at independent car lots because customers who couldn't get a deal at the franchise would leave with a yearning to trade and upgrade their vehicle," says Gil Boers, executive director of the New Mexico Independent Automobile Dealers Association in Albuquerque.

Yet for many independents, the current situation might be too much to bear. While experts aren't willing to guess how many could shutter before the end of the year, Jim Edwards of the Carolinas Independent Automobile Dealers Association in Harrisburg, N.C., says that 1,500 independent dealerships hard hit by the recession have closed in the past 18 months in North and South Carolina.

Further west, in South Sioux City, Neb., inventory at independent dealership Kuehn Auto Sales Inc. dropped 20% directly following Cash for Clunkers.

"I think it may take until January for things to settle out, for car companies to gear up and put more cars out in to the retail market," says owner Arlan Kuehn.

In Durham, Mr. Darrow, whose inventory is down 30% from last year and who has laid-off five employees to cut overhead, isn't as optimistic as Mr. Kuehn. "I don't see a light at the end of the tunnel. I don't see any short-term recovery."

Write to Emily Maltby at emily.maltby@wsj.com
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More negative fall-out from the Cash for Clunkers scam.  Everyone but Kool Aide & Gang saw this coming. 

Hysterical.