Nobody has gotten rich off of chasing tail, poorer yes, rich, no.
If I had the money, I'd get in shape, have my agent get me ad spots promoting popular goods, scents, and high end cars...so that my image would be synonomous with high end goods, or sex appeal. And let the womenfolk come to me. Also this would creat the image of a in shape, if not desiel man, being the image of sexiness. More women would want a in shape, handsome man, and more men would want to be that. Thus, to control popular culture, one must BE popular culture itself.