How could someone who calls himself ThaRealist be so clueless and out of touch for so long? You only, just now, realized what BB is all about? As someone else here said, BB has always been this way... since the days of Sandow, Jack Lalanne, and Arnold; the only thing that has changed is you finally got a clue... and you're telling us to "grow up"? 
was it you who told the story of..
way back in time a bunch of schmoe 'pioneers' wondered how they would get muscular men to vouluntarily display their physiques for said schmoes, and someone came up with the idea to have a "contest" and they thought hmm good idea, but they are not stupid, the won't fall for this....
couple of months later there was a "bodybuilding competition"

well was it you?? if so can you tell the whole story? i only remembered the basic storyline...