I don't think there's anything wrong with this A) if it's an honest high-quality product that will help people, B) if Kevin uses profits to fund the spreading of positive messages about health, training and attitude, like he currently is doing, changing thousands of lives around the world. C) if it's not a bullshit, patent-pending, proprietary piece of hype crammed with fillers that obscure the true dosages. D) if it's made in such a way that it actually works, makes sense to the person using it, is as healthy as possible given its category, and the value goes to the consumer, not just the supplement company.
Given what Kevin has worked so hard to create this past year, I find it unlikely that he'll piss it all away with a lime caffeine bullshit blast. I also find it hard to believe that he would do anything other than what his blog has already established: that he's he cares about people, and gets off on giving it away, bucking the system, and helping the little guy. After observing his blog and participating in the community (and getting abs for the first time in my life) I believe this is how he real feels, and so it shouldn't be hard for him to make a solid, trustworthy supplement that bears the name of a champion. Good luck Kevin, I'll be first in line to try anything you sell. Thanks for the blog.