It must be hard for Bay... I mean if I were gay I probably would have a hard time not viewing bodybuilding material without some mental references to sexuality... but for a lot there just isn't that inclination towards recognising anything sexual in bodybuilding material its not possible for many...
In fact it actually took people like Bay, gordiano and a few other gay crusaders to show us how it really is a gay industry... many of us were dooey eyed fan boys were/are attracted (not sexually) to the power and superhuman like features the pros presented in the magazines... and for many of us training in gyms and eating certain ways was replicating that much in the same way a superman fan could wear his uniform etc. etc.