Seriously, no one can answer this. The Max Muscle used to be owned by Cutler buddy (can't remember his name).
I dont know about who owns the Max Muscle now, but I do know that it wasnt making any $$$, for a long time, and Dave basicaly kept it open more as a labor of love...he was making his $$ via other means, such as AMI contract, etc.
It was a tough sell, as the supplement store around the corner on Main street, had just about every supplement you could think of, at blowout prices, and they were always far more polite then Dave ever was. A shame...but the truth nonetheless.